Buy custom The important of Press Release
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2575 |
Essay's paper body
Then, if the audience members are loyal readers of a newspaper, or loyal viewers of a TV channel, they are likely to have good impressions on the news. Press releases package information in an accessible manner for news sources to convey to their audiences. It also creates a favorable image of a company or an organisation in the eyes of an audience, especially when the press releases are publicised by well-known newspapers, such as The New York Times, or television shows, such as CNN, etc...
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Credibility
A press release differs from an ad in that a news release is first sent to the publications without any payment. It means that the writer of the press release does not control the message in the newspaper, but rather the editors do. This results in the impartiality of the information; thus, the news is reliable...
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