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Buy custom THE IMPACT OF COUPON PROMOTIONS AS A MARKETING TOOL

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Topic: Business
Number of pages / Number of words: 9 / 2301
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63).

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A systematic cluster sample will be used to disburse the surveys and the different styles of coupons. A systematic sample is one where every nth person or unit that represents the population is selected (Fink & Kosecoff, 1998). A cluster sample (Ott & Longnecker, 2001, p. 21) is described as an economical way to achieve a simple random sample within a defined area...


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A cluster sample (Ott & Longnecker, 2001, p. 21) is described as an economical way to achieve a simple random sample within a defined area.

To define further, John J. Ray (1983, p. 155) posits cluster sampling as a more effective method for gathering the desired sample with three defined advantages:

  • Cuts costs and travel expenses
  • Enables non-cooperative persons to be replaced with cooperative persons
  • Enables persons to be reached who would not be on a master list

The geographical area of Knoxville covers approximately 98...


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