Buy custom The Great Wal-Mart of China
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 598 |
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Wal-Mart plans to open 15 stores per year in China, which is not as aggressive as they would like. Since they are not the largest grocery retailer in China they need to moderate their growth or look to growing through acquisition. This might be a successful strategy due to the vast financial resources of the company...
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This might be a successful strategy due to the vast financial resources of the company.
Applying Porter's Competitive Strategies model to the Wal-Mart case in China, it fits into the differentiation section. Their competitive advantage has a low cost goal, but they have developed a number of unique marketing tools to reach the consumer in China...
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