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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 723 |
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Opportunities follow suit presenting themselves in the form of strong licensing capabilities and a diverse media package extending to DVD’s, video games, TV shows and movies. Surprisingly 25% of sales come from a more established demographic, adult male collectors.
However, with a small budget, relative to its goals, poor brand identity with respect to “Hasbro†independent of its G...
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Joe character and the fact that the line has been resuscitated numerous times, Hasbro faces inherent weaknesses in its structure and strategy. Threatening Hasbro is the reduction in the age window for child demand for toys, with the advent of high technology entertainment supplanting toys for younger consumers...
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