Buy custom The Four P's of Marketing - Place
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 677 |
Essay's paper body
The desire for Banana Republic to become known as a life-style product brand name would not have been supported by the introduction of a product that does not fall into this category. Determining the correct chains of distribution is also very important to supporting a companies marketing strategy. The chain of distribution selected must provide a way for the company to get the product to the target market...
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The chain of distribution selected must provide a way for the company to get the product to the target market. The selection of an incorrect chain of distribution could result in the product not being made available to the correct market thus poor sales and, eventually, the product discontinuation could occur...
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General points of the essay
A Product Life Cycle
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Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?
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PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES
Product Life Cycle
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The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention
The Product Life Cycle (PLC) and how it is used in marketing
Tourism Product Marketing
When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
marketing a new product
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