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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3835 |
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In order to understand the role and the importance of destination images it is essential to get familiar with different kinds of definitions, and illustrate different kinds of approaches that attempt to explain of what images are made of and how they are formed.
1. Understanding Destination Image
1...
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In this paragraph I will outline some definitions that are very useful and applicable in the context of destination marketing.
Kosslyn (1994) broadly defined a mental image as “the representation of an idea in a person's mindâ€. A more detailed definition states that “an image is the sum of beliefs, attitudes and impressions, held by a person or group of people towards some phenomenon†(Crompton, 1979)...
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General points of the essay
The Formation of a Destination Images,
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