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Topic: Business
Number of pages / Number of words: 5 / 1370
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Overall, this scenario would generate an increase in advertising revenue of 8% from 2006 revenues to $249 million.

Scenario #2 narrows the focus on the Fashionistas, preferred by advertisers. In this scenario, the average viewership rating would drop from 1.0% to .8% due to the narrow focus, but the CPM would increase dramatically from $2...


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This scenario would also require and additional programming cost of $15 million per year, but given the additional revenue it would generate, the investment seems like a good one to make.

Finally, the third approach focuses on both the Fashionistas and the Shoppers/Planners segments. This dual approach would increase viewership form 1...


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