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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
1 / 267 |
Essay's paper body
The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'.
The micro-environment
This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders...
Essay fragment
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The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'.
The micro-environment
This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders...
Essay fragment
General points of the essay
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Macro Environment
Marketing Environment
The effect of the current external environment on the Marketing Management of a company or an organization within the hospitality or tourism or leisure industry
The macro environment
Why is it important to understand the organization external environment
Macro-Environment
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