Buy custom The Ethics of Advertising: Do advertisers go too far?
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1371 |
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It mainly focuses on the physical attributes and functional performance of the product (Lippke, 5). However, there are strict regulations placed on the information being presented. As detailed in the ICC International Code of Advertising Practice, under article 5, "advertisements should not contain any statement or visual presentation which directly or by implication, omission, ambiguity, or exaggerated claim is likely to mislead the consumer...
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The purpose of these ads is to convince consumers to choose a firm's particular brand over its competitors'. One form of competitive advertising is comparative advertising. Comparative advertising involves the appearance of one brand's features relative to its competitors' (Berkowitz et al., 495). Firms that use this strategy need to conduct adequate and thorough market research...
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