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Buy custom The effect of the current external environment on the Marketing Management of a company or an organization within the hospitality or tourism or leisure industry

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Topic: Business
Number of pages / Number of words: 10 / 2740
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Since China is a country where tea-culture usually associates closely with old people, promotion activities directed to young people who are more open to change and learn from Western culture will be most likely to succeed. Therefore, the company bets its entire marketing effort on targeting the new Chinese generation, the so-called “petty bourgeoisie”, whose ages range from 18 to 44 with higher spending power and being attracted easily by high-status brands (Adamy, 2006)...


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In China, due to its high population, the Chinese government has enacted the one child policy which prohibits having more than one child. This later resulted in what is known as the “six pocket syndrome”. The syndrome refers to the new Chinese generations who have been pampered and receive much more attention from their parents and have the means to make purchases (Kotler & Armstrong, 2006)...


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