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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2581 |
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Another step towards digitalizing photos was taken when Kodak invented the Photo-CD, where images where copied on a CD from film. Nevertheless it these were only small steps, which weren't pursued - Kodak relied primarily on its film business, fighting digital technology with aggressive marketing. As had happened before to IBM and the surge of personal computers, Kodak was too confident in its position as a market leader and it wasn't until 2001 when film sales started to decline that it realized how dangerous the new technology was...
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As had happened before to IBM and the surge of personal computers, Kodak was too confident in its position as a market leader and it wasn't until 2001 when film sales started to decline that it realized how dangerous the new technology was. The firm started to release digital very good models, while other competitors, such as Sony - which had the early mover advantage, Canon, Olympus and newer ones like HP started to reduce margins for these new models...
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General points of the essay
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