Buy custom The difficulties of Service Marketing
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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 363 |
Essay's paper body
Normally, marketers talk about the characteristics of a service as:
Intangible – services are performances, rather than objects, they cannot be touched, seen, tasted, felt, heard or smelled before purchased and difficult to evaluate, it is unlike a product, therefore it is hard for consumer to grasp and evaluate what they will be getting in advance...
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Normally, marketers talk about the characteristics of a service as:
Intangible – services are performances, rather than objects, they cannot be touched, seen, tasted, felt, heard or smelled before purchased and difficult to evaluate, it is unlike a product, therefore it is hard for consumer to grasp and evaluate what they will be getting in advance...
Essay fragment
General points of the essay
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