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Topic: Business
Number of pages / Number of words: 2 / 363
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Normally, marketers talk about the characteristics of a service as:

Intangible – services are performances, rather than objects, they cannot be touched, seen, tasted, felt, heard or smelled before purchased and difficult to evaluate, it is unlike a product, therefore it is hard for consumer to grasp and evaluate what they will be getting in advance...


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Normally, marketers talk about the characteristics of a service as:

Intangible – services are performances, rather than objects, they cannot be touched, seen, tasted, felt, heard or smelled before purchased and difficult to evaluate, it is unlike a product, therefore it is hard for consumer to grasp and evaluate what they will be getting in advance...


Essay fragment

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