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Topic: Business
Number of pages / Number of words: 6 / 1560
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The four Ps of marketing are product, place, price and promotion. All of marketing encompasses these four areas.

When detailing the ?Product' category of the four Ps, it refers to what would be transferred to the producer. It involves what to offer. Will it be a tangible good or a service? What features will it have? How do the features compare with competitors? The benefits of this product or service must be determined...


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The quality level is a factor that needs to be detailed. Some industries require much higher levels of quality assurance than others, so this is an important decision to weigh against the cost factors.

The industry the author's company is involved in is becoming highly competitive, so the company decided that quality was an important factor in how they wished to distinguish themselves from their competitors...


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