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Topic: Business
Number of pages / Number of words: 4 / 986
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As an effect Chrysler suffered badly from the end of the automotive boom in the USA because of its aging models, and high incentives paid to the fewer customers. A turnaround plan was installed by the Germans, costing USD 4bn in plant closures and sackings. It implied further that, after two fired American presidents since 1998, the German Dieter Zetsche was appointed to become CEO, who previously turned around Freightliner's truck business, and with him 25 other executives from Germany took over the business in Auburn Hills...


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Eaton had already retired as cochairman in March 2000 – one year earlier than expected.

The main challenge that finally led to the merger's fail was related to cultural conflicts, which were completely underestimated by the top management. The approach at Daimler-Benz was very controlling and authoritative and many decisions were taken deliberately...


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