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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
7 / 1856 |
Essay's paper body
Room for expansion - untapped market potential T4. Health trends away from fast food
S5. Consumable goods! W5. Straying from the "We Are Chicken" direction O5. good supply of chicken T5. Transportation fuel costs rising
S6. Well defined growth market in U.S. O6. Consumable T6. Health Costs for employees rising
Alternatives & Evaluations
(See exhibit B)
Alternative 1
McMichael's Proposal ? Taste Tests - VP of Quality proposed to have a taste test and to implement a Quality Inspection Program (QIP)...
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The taste test would be held at The Coop's R&D kitchens in Waltham, MA. The taste tests would be to gather objective information about the quality of the Coop's menu items, relative to the competition.
Pro's & Con's
Pro's Con's
1 Controlled environment 1 Convenience sample/ demographics didn't represent overall customer base well enough
2 Systematic Approach 2 No screening of respondents
3 No influence by facilities or service 3 Time Consuming
4 Respondents readily available 4 Data skewed
Alternative 2
Trevor Wallace, VP of Marketing, proposed to implement a Brand Image Monitoring System and a Customer Experience Study...
Essay fragment
General points of the essay
“popular Of Consumer Goods In Rural Market --A Case Study Of Ghaziabad District”.
Fast Food!!
India's growing prosperity opens up a new market for luxury-goods firms
Japan could be a potential market
Market Potential For Banks
Market Potential Indicator
Market demand potential
Proposed Market Entry Strategy for Tesco - Indian Retail Food Market
Who Determines The Prices Of Goods In Market? Government Or Free Forces Of Market
Fast Food Gone Bad
Fast Food
Health Effects Of Fast Food In Our Current World
Potential Market Crash
Reduce health risk associated with fast food
Fast Food vs. Home-made Food
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