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Buy custom The commoditization in the credit card industry

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Topic: Business
Number of pages / Number of words: 3 / 675
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The company embedded a smart chip on the new Blue by American Express cards which addressed the safety issue which was a big concern during the internet boom. The smart card was backed by the secure, cross-platform, object-oriented power of Java Card technology. Both revolutionary and evolutionary, the chip, allowed for enhanceable, and multiple functionality within a single card capable of seamlessly meeting the customer's changing needs over time...


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The company embedded a smart chip on the new Blue by American Express cards which addressed the safety issue which was a big concern during the internet boom. The smart card was backed by the secure, cross-platform, object-oriented power of Java Card technology. Both revolutionary and evolutionary, the chip, allowed for enhanceable, and multiple functionality within a single card capable of seamlessly meeting the customer's changing needs over time...


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General points of the essay

American Express - My Life. My Card Campaign Credit Card Ethics Strategy: The U.K. credit card industry in the late 1980's The commoditization in the credit card industry Don't Let Credit Cards Rule Your Life Credit Card Credit Cards: Not So Evil credit cards disadvantages Smart Cards BENEFITING FROM GAS CREDIT CARDS Use of Credit Cards credit cards fraud credit cards Smart Card Smart Cards: A Step in the Right Direction

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