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Topic: Business
Number of pages / Number of words: 5 / 1239
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They require substantial investment in order to hold their current position let alone grow market share. Management have to think hard about "question marks" - which ones should they invest in to turn in stars and which ones should they allow to fail.

Dogs - Refers to businesses or products that have low relative share, low-growth markets...


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Dogs may generate enough cash to maintain themselves, but they are rarely, if ever, worth investing in.

Once a company has classified its SBU's, it must decide what to do with them. Conventional strategic thinking suggests there are four possible strategies for each SBU:

(1) Build Share: here the company can invest to increase market share (for example turning a "question mark" into a star)

(2) Hold: here the company invests just enough to keep the SBU in its present position

(3) Harvest: here the company reduces the amount of investment in order to maximise the short-term cash flows and profits from the SBU...


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Beat The Average Investor’s Returns With The Simplest Investment Portfolio Bmw Market Share Determinants of Foreign Portfolio Investment KEY ISSUES RELATIVE TO PORTFOLIO ANALYSIS AND INVESTMENT Market Analysis - Introduction To Market Share Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment Norway OSE All Share Index (good or bad investment The Businees Portfolio Analysis The battle for market share between Intel and AMD The impact of the current changeover from UK GAAP to IFRS on the performance and financial position of Kingfisher Plc. U.s Auto Industry's Market Share And Fluctuations Investment Techniques To Reduce Portfolio Risks share market Motorola's Market Share market share pc 2008 2Q

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