Buy custom The Broadway Cafe- Porter's Analysis
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1504 |
Essay's paper body
from 2002 to December 2004, the market it estimated to grow 14%. (hoovers.com). There are many investors who find that industry very attractive.
Bargaining Power of Buyers: High
The Broadway Cafe customers are her buyers. They have a High buyer power for the following reasons:
- The product - coffee is basically same from all companies...
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They have a High buyer power for the following reasons:
- The product - coffee is basically same from all companies. It can be found at every corner.
- Customers will face no switching costs in switching from The Broadway Cafe, to, for example, next coffee shop 200 yards away. This is a threat to The Broadway Cafe...
Essay fragment
General points of the essay
Market Plan: Cafe
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