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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1228 |
Essay's paper body
However, Director, Production after due consultation with Director, Design have informed during a launch meet on March 14, 2008 that Aerial could not be priced lower than $475. Sales department has voiced their concern that Aerial could not be marketed at such a premium without any significant product differentiation from its competitors...
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A similar product from Garmin is supposed to be launched at $395. The technical features of these products are same as that of Aerial.
Market:
The GPS handheld market is growing considerably and according to VP, Sales unless TerraCog takes quick steps to tap the market potential, its sales could be down by 10% during the present year...
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