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Topic: Biographies
Number of pages / Number of words: 2 / 517
Essay's paper body

This is the process of monitoring and analysing the marketing environment of a company. I must define a range of forces that require monitoring. These must be the environmental forces which the business thinks will have the most impact on its future prospects

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  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Strengths and weaknesses are said to be internal, that is, controlled by the company. Opportunities and Threats are outside the company's control and are therefore said to be external influences.


  • Most people are willing to try a new product...

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