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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1668 |
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Each textbook chapter will be covered in two sessions (see the schedule below). Every alternate session is for a case study. Students groups will present their analysis of the assigned cases, followed by a class discussion. Small ad hoc cases will be discussed from time to time.
The lecture/discussion component will be devoted to presentation and discussion of theories, concepts, analytical techniques, and empirical findings that are helpful for marketing decision making...
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Sessions are accompanied by assigned reading materials from the text (see the schedule below). The text serves as background information for lecture and casework. Students are expected to read the corresponding chapter before each class. I will post my PowerPoint slides on blackboard after class so that it could be useful for the case preparation...
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