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Topic: Business
Number of pages / Number of words: 1 / 194
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Since the beginning of the Swatch Group, it has become synonymous with "durable, emotional consumer products of high quality." When the first Swatch watch hit the streets of Europe in the year 1983, the company had a huge obstacle to overcome a saturated market. However, the group decided to pay more attention to quality as well as the buying power of teenagers during the early mid 80's...


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Since the beginning of the Swatch Group, it has become synonymous with "durable, emotional consumer products of high quality." When the first Swatch watch hit the streets of Europe in the year 1983, the company had a huge obstacle to overcome a saturated market. However, the group decided to pay more attention to quality as well as the buying power of teenagers during the early mid 80's...


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General points of the essay

Swatch Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making El Nacimiento De Swatch Haldirams Group - Analyzing Consumer Behaviour Importance of Responsive Replenishment in Consumer Products and Retail Industries Indian Consumer Durable Industry MARKS AND SPENCER GROUP PLC swot analysis SWOT Analysis of Virgin Group SWOT analysis swatch Swatch And Global Industry Swatch and the Global Watch Industry swatch and global watch industry The Birth Of Swatch The Swatch Group Swatch Ran

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