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Topic: Business
Number of pages / Number of words: 8 / 2076
Essay's paper body

Marketing, since the centre opened, has been through word of mouth and magazine features at the venue. No proper advertising has been done and so "Climbing Works", even though customer levels have been consistently good, has never reached its full customer potential.

The USP at "Climbing Works" gives them a very good foundation for a marketing campaign...


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The centre claims to be the biggest and best dedicated bouldering centre in the world, this is the fact that they should advertise when looking to gain new customers and break into new markets.

The fact that "Climbing Works" is operating in a niche market means that there are obvious places that "Climbing Works" need to advertise if they are planning on sticking to the current market of mostly experienced climbers and those who hear from these users through word of mouth...


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Magazine Analysis 'Word Of Mouth' Biggest Influence On Apparel Buyers - Survey, Usa Marketing: SWOT Analysis of Ninendo Wii SWOT Analysis of Climbing Works The word of mouth buzz Word Of Mouth Buzz Word Of Mouth Marketing Word of Mouth Communication An Analysis Of Language Features In English Advertisements Semiotic analysis of 3 magazine advertisements Change the Venue Cosmopolitan Magazine Analysis Should the Arctic National Wildlife Refuge be opened to Oil Drilling? The Beacon of the Media Industry: Analysis of Time Magazine APA Features in Word 2007

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