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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 589 |
Essay's paper body
Chinese consumers are looking to upgrade their personal appearance by paying top dollar for product quality in terms of safety, design, reliability and performance.
Threats
Rivals racing to be first to introduce one new product or product enhancement always affect competition in an industry. An ongoing stream of product innovations tends to alter the competition...
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An ongoing stream of product innovations tends to alter the competition. Successful new product innovations strengthen the market positions of the innovating companies, at the expense of the companies that have continued to stick with their old products, or slow to develop new models. What does the future entail for car manufactures in the China market? To stay ahead of competition, product improvement is continuously needed, as the long-term growth will depend on the quality and convenience of service offered to Chinese customers...
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General points of the essay
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