Buy custom SWOT Analysis: McDonald's vs. Burger King
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
11 / 2892 |
Essay's paper body
Diagnosing Burger King was a
little more difficult because they do not provide customers with literature
(pamphlets) communicating goals and policies, as McDonald's does. However,
Burger King's goals seemed quite clear. They want to individualize each
customer's order and provide the fastest service possible...
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Burger King's policy
is to give the customer many choices and to accurately and quickly provide
whatever the customer chooses. This policy is reflected in their slogan, Your
way, right away. Operating under this policy makes it very easy to ach!
ieve their goals. Through the many choices they provide it is easy to customize
each order...
Essay fragment
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