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Topic: Business
Number of pages / Number of words: 7 / 1804
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For example, a SWOT team may include an accountant, a salesperson, an executive manager, an engineer, and an ombudsman.

[edit] Evidence on the Use of SWOT

SWOT analysis may limit the strategies considered in the evaluation. "In addition, people who use SWOT might conclude that they have done an adequate job of planning and ignore such sensible things as defining the firm's objectives or calculating ROI for alternate strategies...


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"In addition, people who use SWOT might conclude that they have done an adequate job of planning and ignore such sensible things as defining the firm's objectives or calculating ROI for alternate strategies." [1] Findings from Menon et al. (1999) [2] and Hill and Westbrook (1997) [3] have shown that SWOT may harm performance...


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