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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2781 |
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SWOT ANALYSIS
In FNCC, the top management are using SWOT analysis in defining its mission and vision. Mission is to generate products that are trusted for generations and can be found at every ‘corner’ in Malaysia while its vision is to be the dominant world class Total Beverage Company in Malaysia offering a range of dynamic brands (Source: www...
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The results of SWOT analysis been use in FNCC, is as follows:
4.1. Strengths
4.1.1 Established brands with longstanding good reputation
Coca-Cola and F&N assorted flavour drinks have been trusted for generations and Coca-Cola alone stands for an internationally recognised brand. First formulated as a ‘nerve tonic, stimulant and headache remedy’ in 1886 where it is served on a soda fountain, (Source: History of Coca-Cola), it has evolved since to bottling carbonated soft drinks and distributed around the world...
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