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Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 335
Essay's paper body

- Graduate school has good regional reputation for certain courses of studies

- Substantial autonomy with MSC, along with no responsibility for college overhead

- Classes offered to accommodate a variety of schedules

- Large population in the metro area

- Satellite campus classes held at high-schools where they do not pay rent

- CE program growth

Weaknesses

- Satellite campus draw students from a smaller radius than the main campus

- Previous required to close in the past due to low enrollment

- Relatively low advertising budget compared to competitors (only $95,000)

- Enrollment dropping slightly for extension courses

- MSC Presidents skepticism as to the future success of the satellite program

- Satellite classes use more adjunct professors than the main campus

- Satellite courses are automatically cancelled if minimum student quota (15) is not met

- The Sherman daily does not have as large a market in the regional satellite areas

- Difficult to directly tie results to specific advertising campaigns

- Advertising agency is not as affective as the could potentially be

Opportunities

- Strong potential growth at new satellite location in Pine Creek

- Perform more of the advertising function in-house

- Opportunity for high press exposure in local papers around satellite campuses

- Potential to create and run TV add to reach untapped audience

- Utilize Public Service Announcements to draw people to events where programs can be promoted

- High market exposure of advertising in Sherman Monitor

- Increase awareness of opportunity to take foundational courses at satellite campuses and upper-level courses at the main campus

- Ability to attract part-time students through evening program

- No current presence is three major suburban areas: Santa Rosa, Wendell, Saltash

- Create partnerships with area companies

- Target high-school seniors in satellite schools

Threats

- No direct control over their pricing system

- Market for evening courses is highly competitive

- Increasing job and family demands decreases flexibility and availability of students

- Competitors opening additional satellite locations near MSC's


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- Graduate school has good regional reputation for certain courses of studies

- Substantial autonomy with MSC, along with no responsibility for college overhead

- Classes offered to accommodate a variety of schedules

- Large population in the metro area

- Satellite campus classes held at high-schools where they do not pay rent

- CE program growth

Weaknesses

- Satellite campus draw students from a smaller radius than the main campus

- Previous required to close in the past due to low enrollment

- Relatively low advertising budget compared to competitors (only $95,000)

- Enrollment dropping slightly for extension courses

- MSC Presidents skepticism as to the future success of the satellite program

- Satellite classes use more adjunct professors than the main campus

- Satellite courses are automatically cancelled if minimum student quota (15) is not met

- The Sherman daily does not have as large a market in the regional satellite areas

- Difficult to directly tie results to specific advertising campaigns

- Advertising agency is not as affective as the could potentially be

Opportunities

- Strong potential growth at new satellite location in Pine Creek

- Perform more of the advertising function in-house

- Opportunity for high press exposure in local papers around satellite campuses

- Potential to create and run TV add to reach untapped audience

- Utilize Public Service Announcements to draw people to events where programs can be promoted

- High market exposure of advertising in Sherman Monitor

- Increase awareness of opportunity to take foundational courses at satellite campuses and upper-level courses at the main campus

- Ability to attract part-time students through evening program

- No current presence is three major suburban areas: Santa Rosa, Wendell, Saltash

- Create partnerships with area companies

- Target high-school seniors in satellite schools

Threats

- No direct control over their pricing system

- Market for evening courses is highly competitive

- Increasing job and family demands decreases flexibility and availability of students

- Competitors opening additional satellite locations near MSC's


Essay fragment

General points of the essay

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