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Topic: |
Business
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Number of pages / Number of words: |
4 / 874 |
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The strategy employed can then be analysed to understand where a company's competitive advantage lies, with a view to maintaining it. Porter (1985) identified the two main types of competitive advantage as cost advantage and differentiation. In developing and maintaining their competitive advantage, companies have the option to adopt one of the three generic strategies: cost leadership, differentiation or focus...
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In developing and maintaining their competitive advantage, companies have the option to adopt one of the three generic strategies: cost leadership, differentiation or focus. The horizontal axis across the top of the graph shows the type of competitive advantage the company has, whilst the vertical axis relates to the scope of the competition, either broad and company-wide or narrow and limited to a market segment...
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