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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2029 |
Essay's paper body
This was mainly attributed to the fact that they were serving a market with hundreds of millions of unserved, untapped consumers. In this virgin market, they were able to grow at an exponential rate and further bolster their existing operations to spread even further; this time into the west and take on their competitors in Europe and the USA...
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How did Swatch manage to resuscitate the Swiss watch industry?
Swatch addressed the global problem of plummeting market share by taking the simple strategy to begin serving the mass population of the globe in a more effective way. They finally accepted that their business, as it stands, was addressing a very niche segment of high earners/high spenders...
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