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Topic: Business
Number of pages / Number of words: 12 / 3148
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The dealers were required to dedicate minimum of two service stalls to Suzuki, which had to be operated by Suzuki-trained mechanics.

Required dealership to display specific signs and outside the sales office and in the service stalls.

A minimum of three salespeople, two service technicians, one general manager, and one general clerk had to be dedicated to the Suzuki dealership...


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Though it is close to exclusive distribution that is characterized by high margin, high profit and low volume, Mazza adopted with an opposite view. The company aimed to gain market response for its high quality with low price advantage. Thus their strategy was to sell high volume with low profit margin...


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