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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 908 |
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It also develops a strong relationship with customers because of its distinct offerings, leading to repeated purchasing. In other words, a brand creates value in two ways: generating demand, and reducing risk and securing future earnings for the business. A sustainability program that is consistent with a brand’s positioning will create value for companies by creating more value for its brands...
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A sustainability program that is consistent with a brand’s positioning will create value for companies by creating more value for its brands.
Generating demand for products and services
A study from Carbon Trust, a UK-based consultancy that helps businesses to reduce their carbon emissions, shows that social and environmental concerns can result in changes in consumer behavior...
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