Buy custom Supply Chain---Tingtao Beer
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| Topic: |
Business
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| Number of pages / Number of words: |
17 / 4490 |
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Introduction
1.1 Investigation
Tsingtao Brewery is the largest brewer in China, involved in the manufacture and distribution of beer and related businesses. Founded in 1903 by German settlers, it claims about 16.2 % of domestic market share. Given the shelf size of this organization in China scale, the focus of this report is the South China Division located in Shenzhen which is the main division (turnover $3...
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Given the shelf size of this organization in China scale, the focus of this report is the South China Division located in Shenzhen which is the main division (turnover $3.5bn) of Tsingtao Brewery (Wikipedia 2006). It is anticipated that the supply chain strategies recommended in this report could be easily applied to any other Tsingtao Beer brand in China...
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