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| Topic: |
Business
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| Number of pages / Number of words: |
26 / 7032 |
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The size of the US bottled water target market and its growth rate of consumption make the bottled water industry very attractive industry.
1.3 Competitor analysis within the US bottled water industry
The US bottled water industry is an Oligopolistic market as the top 5 sellers of bottled water accounted for 75 percent of the industry sales in 2001...
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These top 5 sellers are Nestle Waters, Groupe Danone, PepsiCo, Coca-Cola, and Suntory Water Group (See figure 1.6, appendix E).
Nestle waters and Group Danone have competed with each other for many years within the bottled water market, however PepsiCo and Coca-Cola were fast becoming global sellers with their respective products Aquafina and Dasani...
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General points of the essay
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