Buy custom Sunrise Medical's Wheelchair Products
Essay's paper info
|Number of pages / Number of words:
4 / 1108
Essay's paper body
This made the space more attractive.
? Technology: Despite an FDA delay, Quickie was poised to launch a new special-feature power wheelchair that eliminated the need for a manual backup. While this could cannibalize some of Sunrise's sales, it was more of a threat to Invacare, and such a model had no substitutes...
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Does Sunrise's Quickie division have a competitive advantage in wheelchairs?
Quickie does have an advantage in ultralight wheelchairs based on the following:
? Dominant market share ? 49%
? High price ? Retail prices range from $1100 to $3150
? Differentiation ? Bright colors and used for wheel chair sports, which appeals to a specific niche user...
General points of the essay
Advanced Medical Technology Case
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Sunrise Medical's Wheelchair Products
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