Discount applied successfully

Buy custom Sun Life Insurance - Entering China

Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 414
Essay's paper body

Strength:

  • Experience that Sun Life Financial have in insurance business – Started since 1865
  • Experience in expanding into new foreign market
  • Had a representative office in Beijing since 1992
  • Wide range of products available to customers to suit their need
  • Ability to customize package for high net worth individuals – More effective and efficient in generating profit
  • Distribution Channel

Weaknesses:

  • Restriction to expansion
  • Not getting the full license for the joint venture as on year 2000
  • Product and service not customize for China insurance market

Opportunities:

  • A market to tap on the untapped potential due to its population size and underdeveloped business in some industries
  • China is 2nd to United States on purchasing power parity basis
  • Low penetration of insurance in China
  • Possible growth rate of 15% over 10 year period for revenue
  • Possibilities to be granted license to do business in new cities by China
  • People buying insurance for security purpose due to the decrease in job security – No more iron bowl

Threats:

  • Level of bureaucracy in obtaining licenses and restricted on type of products and service allowed
  • Corruption & piracy
  • Possible disagreement occur between venture with Everbright
  • No same strategy can be apply throughout China due to demographic differences

2) By entering the China’s Market, Sun Life Financial :

? Aim to enter the higher return protection business lines in the low penetration insurance market in China

? Achieve superior shareholder return

? Expand the market share in different demographical

? Increase in the revenue

3)

Sun Life are now looking into getting more market shares and doing business in a low operating cost and little competition market...


Essay fragment Read more

Need an Essay?

Choose one of the options below

Custom Written Essays

  • Order plagiarism free custom written essay
  • All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99 /page
Order Custom Paper

Full Access to Essays Database

  • This option gives you the immediate access to all 184 988 essays
  • You get access to all the essays and can view as many of them as you like for as little as $28.95/month
Buy Database Access

If at our website you can not find any essay you need for your study, you can order a paper on any topic with us.
Our company employs only qualified writers that are Master's and PhD holders.

Order custom written essay

Benefits
  • Research papers are written by professional writers
  • Requirements are always met
  • Posibility to control the working process of your paper
  • A chance of becoming the best student in your class.

Strength:

  • Experience that Sun Life Financial have in insurance business – Started since 1865
  • Experience in expanding into new foreign market
  • Had a representative office in Beijing since 1992
  • Wide range of products available to customers to suit their need
  • Ability to customize package for high net worth individuals – More effective and efficient in generating profit
  • Distribution Channel

Weaknesses:

  • Restriction to expansion
  • Not getting the full license for the joint venture as on year 2000
  • Product and service not customize for China insurance market

Opportunities:

  • A market to tap on the untapped potential due to its population size and underdeveloped business in some industries
  • China is 2nd to United States on purchasing power parity basis
  • Low penetration of insurance in China
  • Possible growth rate of 15% over 10 year period for revenue
  • Possibilities to be granted license to do business in new cities by China
  • People buying insurance for security purpose due to the decrease in job security – No more iron bowl

Threats:

  • Level of bureaucracy in obtaining licenses and restricted on type of products and service allowed
  • Corruption & piracy
  • Possible disagreement occur between venture with Everbright
  • No same strategy can be apply throughout China due to demographic differences

2) By entering the China’s Market, Sun Life Financial :

? Aim to enter the higher return protection business lines in the low penetration insurance market in China

? Achieve superior shareholder return

? Expand the market share in different demographical

? Increase in the revenue

3)

Sun Life are now looking into getting more market shares and doing business in a low operating cost and little competition market...


Essay fragment

General points of the essay

China Currency Reserves Top Japan's, China Business News Says A first time expatriates experience in a joint venture in China China Real Estate Market China Sport Product Market Analysis China'S Rising Retail Market Citigroup's Adaptability in China Market Expansion Financial Statement Analysis Between China Mobile And China Unicom Insurance in China MARKET POTENTIAL OF POWER TRANSMISSION & DISTRIBUTION PRODUCTS Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment SaSa International's Entry into the China market Samsung: China TV Market Sun Life Insurance - Entering China The Trend Of Female Vehicle Market In China Crime And The Black Market In Modern Day China

Essays related to the topic
Title Pages / Words Select
Citigroup essay 1 / 238
Financial Statement Analysis Between China Mobile And China Unicom essay 4 / 1115
How has globalisation changed China? essay 1 / 265
Iphone Microeconomics In China essay 3 / 606
Sun Life Insurance - Entering China essay 2 / 414
the overview of Samsung in China essay 2 / 287
Wal-Mart Stores: Everyday Low Prices In China essay 2 / 361
Services