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Topic: Business
Number of pages / Number of words: 4 / 1008
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Sun tries to maintain R&D cost to be 15% or bigger of their revenue. Despite of the losses, Sun kept the R&D expenditure at the same level. To recover the decline in sales, Sun tried to lower Selling, General and Administrative Expenses. every year and it seems effective. If we look at the years from 2002 to 2004, when their growth rate was declining by 8...


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Despite of the losses, Sun kept the R&D expenditure at the same level. To recover the decline in sales, Sun tried to lower Selling, General and Administrative Expenses. every year and it seems effective. If we look at the years from 2002 to 2004, when their growth rate was declining by 8.5%, 2.2%, and 1...


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