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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 525 |
Essay's paper body
The "RATS" ad ran more than 4,400 times in 33 markets nationwide in two weeks, costing more than $2,576,600."
-Industry studies show 75-80 percent of the U.S. population believe that advertising agencies purposely use subliminal advertising. That is, despite industry claims to the contrary, most people believe that advertisers engage in the practice of embedding images, words, or sounds in print, audio, or video advertising media, so that they are not consciously seen or heard, to help sell their products...
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That is, despite industry claims to the contrary, most people believe that advertisers engage in the practice of embedding images, words, or sounds in print, audio, or video advertising media, so that they are not consciously seen or heard, to help sell their products. These same consumers also believe that subliminal advertising really works...
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General points of the essay
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