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Business
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| Number of pages / Number of words: |
17 / 4485 |
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Contrary to the common caricature of psychology in the popular media, no modern theory posits “an unconsciousâ€, that is, a mind-entity separate from consciousness such that perceptions, ideas, beliefs and desires can slip or exert influence from one to the other. Rather, perceptual and cognitive processes can and often do occur without our awareness and without our having to or, in many cases, even being able to consciously control them...
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While the conscious, rational mind acts as a filter and screens out messages not consistent with our beliefs, the subconscious mind accepts messages without filtering them - rather like the mind of a child. The effects of subliminal television advertising could be even more powerful on children. It’s been found that for each additional hour per day that a child watched television an average of one additional request was made for an advertised product...
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