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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 583 |
Essay's paper body
30, no. 12, pp. 39-49.
Harris, LC & Ogbonna, E 2003, ?The organization of marketing: a study of decentralized, devolved and dispersed marketing activity', Journal of Management Studies, vol. 40, no. 2, pp. 483-512.
Kennedy, R, & Ehrenberg, A 2000, ?Brand User Profiles Seldom Differ', paper presented at MRS Conference, UK, Marketing Science Centre, University of South Australia...
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2001, ?Marketing: Creating Excitement and Value', in Principles of Marketing, 2nd edn, Prentice Hall, New South Wales.
Kotler, P, Keller KL, Ang SH, Leong SM, Tan CT 2006, Marketing management: an asia perspective, Prentice Hall, Singapore.
Moorman, C & Rust, RT 1999, ?The role of marketing', Journal of Marketing, vol...
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General points of the essay
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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