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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
19 / 5171 |
Essay's paper body
The company targets the customer who is looking for value and is willing to do a little bit of work serving themselves, transporting the items home and assembling the furniture for a better price. The typical IKEA customer is young low to middle income family.
Macro analysis ?V PESTEL
Political
Globalization has encouraged the relaxation of import control rules...
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The typical IKEA customer is young low to middle income family.
Macro analysis ?V PESTEL
Political
Globalization has encouraged the relaxation of import control rules. By doing so, cheap imports, especially from Asia and Latin America, have saturated the domestic furniture market. Most furniture trade regulations are based on some globalization friendly agreements, such as World Trade Organization (WTO)...
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