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Topic: Business
Number of pages / Number of words: 2 / 532
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However, while missions change as they are achieved, visions remain as pillars of guidance for the organizations over long periods. In a sense, while the vision may be considered an oasis, the mission is a waterhole on the journey towards the oasis. Therefore, mission statements are defined as the timely hurdles that need to be overcome in order to advance towards the timeless target expressed by the vision...


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Therefore, mission statements are defined as the timely hurdles that need to be overcome in order to advance towards the timeless target expressed by the vision.

I think we all agree that Southwest Airlines has done a spectacular job. It's undoubtedly the best performing airline in the industry, which may not seem like much until you consider that Southwest has made a profit in a very tough industry...


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