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Business
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| Number of pages / Number of words: |
2 / 424 |
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If Electrolux implement these strategic aims correctly they will be able to, again, gain the competitive advantage and regain the top spot in the industry.
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Electrolux is one of the market leaders in the domestic and professional appliance market. In 2005, for the first time, they were pushed into second place in the industry. In response to this Electrolux has identified strategies which they wish to implement so combat thins slump in their sales.
Electrolux identified the following strategic issues: Managing under-performers, moving production to low-cost countries, more efficient production and logistics, more efficient purchasing, intensified product renewal, access to competences and starting to build a strong global brand...
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