Buy custom Strategic Marketing
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
14 / 3810 |
Essay's paper body
I also knew, that my target customers were inundated with a variety of
direct marketing activity, whether it were by email, internet, telephone selling, direct mail or
fax mail shots. I therefore had to find a “different†way to reach my prospects.
Objective
? To increase sales of the Samsung range of compatible products despite having to
charge a higher cost than my competitors...
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This was addressed to the target dealer principals. These dealers having the
following key criteria:
1. They had a minimum turnover of ?1M.
2. They were financially sound and had a strong credit rating as set by Euler Trade
Indemnity.
3. They had a high percentage of their business selling the H-P, Epson and Canon
brands, which, due to over distribution, has resulted in margin erosion for dealers
selling these type of products in my industry...
Essay fragment
General points of the essay
No B.S. Direct Marketing
BT Direct marketing
CRM and Direct Mail
Direct Mail
Direct Marketing
Direct Selling
IMPACT OF DIRECT/ONLINE SELLING ON TRADITIONAL CHANNELS
Is Direct Marketing Still Effective
Is Royal Mail justified in offering and promoting its direct mail services?
public perception of direct selling
Using Contrasting Business Examples Describe The Main Benefits To Customers Of Internet Marketing
Advantages and disadvantages of direct selling: perspectives of both tourism operators and tourists
Direct Mail Marketing
Opinions of Pharmaceutical Direct-to Consumer Marketing on College Students
Privacy is becoming an important issue relating to the use and abuse of information technology. We suffer unsolicited phone calls and e-mail. We get junk mail and other communications when our names and addresses are sold, traded or ...
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