Buy custom Strategic Management; Gaining and sustaining competitive advantage at hewlett packard
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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1851 |
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A major factor of HP's current success is that of its brand. This unique resource has enabled the organisation to trade on their name in some circumstances, exploiting their long established reputation when marketing their products. Competitors find unique resources difficult to imitate, although in this case, several competitors including close rivals Dell are gaining increasing market share within the industry due to greater consumer awareness, so Hewlett Packard is not able to rely on this intangible resource alone to secure competitive advantage...
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Competitors find unique resources difficult to imitate, although in this case, several competitors including close rivals Dell are gaining increasing market share within the industry due to greater consumer awareness, so Hewlett Packard is not able to rely on this intangible resource alone to secure competitive advantage...
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General points of the essay
Strategic Management; Gaining and sustaining competitive advantage at hewlett packard
The use of brand name as a strategy for gaining competitive advantage
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Hewlett Packard
Hewlett-Packard
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