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These companies would love to buy and resell our product or use our product as a corporate gift. Our growth will come not only from expansion of our radio markets but in the corporate and wholesale markets as we use offshore manufacturing alternatives to move to broader price points."2
According to Robert, "our competitors are the people who sell chocolates, fiowers, and greeting cards...
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We target the last minute shopper who wants almost instant delivery."3 Gift purchases account for 90% of the Company's sales.4 "We thought we were in the teddy bear business," said Robert. "In fact we are in the gift and personal communications business. Our competition isn't Steiff (the German toy manufacturer): it's 1-800 Flowers...
General points of the essay
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New Product Management
Predictability Of Stock Price Returns In Select Emerging Markets
Product Mix and New Product Development Strategies
Strategic Planning For International Markets
Strategic Retailing life cycles product
The Path To Corporate Responsibility - Nike'S Corporate Makeover
The relationship between corporate social responsibility and ethic at the leadership level of companies
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Indian IT Services Migration to Product Companies
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