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The problem is that underestimating uncertainties can lead to strategies that neither defend against threats nor take advantages of opportunities.
6 segments of the general environmental
i.demographic * Could use PESTEL
ii.sociocultural
iii.political/ legal
iv.technological
v.economic
vi.global
The competitive environment- Porter's five forces
1...
        
        
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The problem is that underestimating uncertainties can lead to strategies that neither defend against threats nor take advantages of opportunities.
6 segments of the general environmental
i.demographic * Could use PESTEL
ii.sociocultural
iii.political/ legal
iv.technological
v.economic
vi.global
The competitive environment- Porter's five forces
1...
        
        
            Essay fragment
        
    
                
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