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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 612 |
Essay's paper body
A company that is stuck in the middle will need a strategic approach to its product, whether it’s a low cost strategy or a differentiation strategy, as the company’s that are stuck in the middle will untimely be at a disadvantage as they cannot compete on value with the Differentiator or on cost with the cost leader, also there customer base will prevent it from improving its competitive position
Reference:
Dess, G...
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(2007). Strategic
management—creating competitive advantages. 3rd ed. Sydney: McGraw-hill Irwin.
Hill, C.W.L., Jones, G.R., Galvin, P., & Haidar, A. (2007). Strategic
management—an integrated approach. 2nd Australasian ed. Milton, Qld: John Wiley & Sons.
O’Shaughnessy, N. J., (1996). Michael Porter’s Competitive Advantage revisited...
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