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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1066 |
Essay's paper body
In the past 7-10 years, EHG has pinned all its hopes on the roll label division, which did not provide the revenues that the litho division has in the past. The company has no strategic advantage, and relies heavily on customer loyalty to stay afloat. A strategy reflects a company's awareness of how, when, and where is should compete; against whom it should compete; and for what purpose is should compete (Pearce-Robinson, 2004)...
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In the past 7-10 years, EHG has pinned all its hopes on the roll label division, which did not provide the revenues that the litho division has in the past. The company has no strategic advantage, and relies heavily on customer loyalty to stay afloat. A strategy reflects a company's awareness of how, when, and where is should compete; against whom it should compete; and for what purpose is should compete (Pearce-Robinson, 2004)...
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