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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1623 |
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Lastly, there is also and opportunity for TeraTech to use marketing techniques, by developing a marketing plan to push their new product. Marketing plans are very important to any marketing processes. “Product development is a marketing strategy of selling new products to existing markets†(Kerin, 2006)...
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A major issue facing TeraTech is, the conflicting values between the executives, management, and the employees. They need to have their perspectives aligned around a common plan that will specifically focus on the customer concern, and not on their own individual initiatives. The founder of TeraTech Jack Dwyer, seem certain on specific main objectives...
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